Have you seen those odd little bar codes in the bottom corner of a magazine, on a billboard, or even in the Union? These odd looking squares that look like a defective checkerboard? Well these handy little things are called Quick Reference codes (QR Codes)!
The reason I wanted to post about these little guys is I was amazed at how quickly they are gaining popularity in America. The first time I saw them, however, was during a few weeks a spent in Japan. QR codes were EVERYWHERE! Every poster, sign, table decoration, and handout had one! I asked one of my friends what the purpose of these things were and he showed me. Flipping out his cell phone he snapped a quick picture of the code, hit okay, and was instantly taken to a website.
"Why aren't these in America?!" I asked. And now I'm seeing them slide their way into American advertising, but I have yet to see many people that already know what they are and how to use them.
Most smartphones now have the software needed to read them. Android recently included the components needed to scan the QR codes, and if you have a Droid or iPhone you can download the "Google Goggles" app. Play with these things and scan around. You can even create your own!
And I didn't explain this too well so I linked the Wikipedia page for QR Codes
The reason I wanted to post about these little guys is I was amazed at how quickly they are gaining popularity in America. The first time I saw them, however, was during a few weeks a spent in Japan. QR codes were EVERYWHERE! Every poster, sign, table decoration, and handout had one! I asked one of my friends what the purpose of these things were and he showed me. Flipping out his cell phone he snapped a quick picture of the code, hit okay, and was instantly taken to a website.
"Why aren't these in America?!" I asked. And now I'm seeing them slide their way into American advertising, but I have yet to see many people that already know what they are and how to use them.
Most smartphones now have the software needed to read them. Android recently included the components needed to scan the QR codes, and if you have a Droid or iPhone you can download the "Google Goggles" app. Play with these things and scan around. You can even create your own!
And I didn't explain this too well so I linked the Wikipedia page for QR Codes